Marketing On A Budget


When you are in business, you do need to set a budget for your marketing needs. There is no sense in spending all your profits on marketing nor is good business sense to engage in marketing strategies that do not increase your customer base. The good thing about using the Internet is that you can engage in effective business marketing on a small budget and still compete with the large multi-million dollar companies.

The frist thing you have to do is to create a web site for your business. This is not a costly venture as a website, as the hosting fees are quite inexpensive. You can avail of services such as Front Page or purchase software that will provide you with step by step instructions for setting up a wonderful website. If you do have enough money set aside for marketing, you can hire a webmaster to look after all aspects of this part of your business from the creation to the management. Either way you have a corporate identity that gives you global access to customers.

You don’t have to contact your bank or pay the expensive fees associated with being able to accept credit cards online. There are companies that you can work with who will accept the credit cards and send you a check on a regular basis. You will have to pay a monthly fee for this service, but it is much less than the fees charged by financial institutions and you don’t need to install any expensive equipment in your office.

As part of your website, you can provide customers with an option to sign up for a newsletter in which you can inform them of sales or new products. Through this you can develop a list of emails, most of which will translate into sales. Including articles on your website about the benefits of the products or services you market will also translate into sales. You can also write articles and submit them to ezines with a link back to your website. This is free and will help market your business.

Placing ads in newspapers and in other forms of media is also a way of marketing your business. While placing the ads in newspapers and magazines is not really all that expensive, advertising on the radio and television will certainly eat into your budget.